Post by asadul4986 on Feb 20, 2024 5:13:34 GMT
Some beauty brands have taken sustainability actions at the urging of customers or competitors . Others, meanwhile , are not standing idly by . They lead and collaborate to set the highest environmental and social standards to ensure their beauty operations are held accountable . G- Corp’s beauty business falls into the latter category . But what is a B Corp , and what role does a subgroup called the B Corp Beauty Alliance play ? If you have n’t heard of B Corp , the forward-thinking nonprofit organization and the positive role its 60+ beauty brand members play , when you’re looking to buy a product , it’s time to put them on your radar . Sustainable beauty . Lorraine talks to Shaun Russell , founder of B Corp-certified Scandinavian fragrance and lifestyle company Sk and co- founder of the B Corp Beauty Alliance and Chairman, the Alliance is an initiative of more than 60 B Corporations around the world dedicated to raising the standards of sustainability in the beauty industry . listen here Not sure what a B Corp business is ? Podcast partnered with the B Corp Beauty Alliance for this ultimate certification program.
Click to Tweet In this episode of B Corp Beauty , you’ll learn why: B Corp can be considered the most important certification body because of its stringent , stringent process that covers all areas ( not just beauty) and covers the social and environmental impact of the entire business , rather than focusing on Single issues like carbon emissions or sustainable product design . Being a B Corp is more about what else you need to achieve and do better than giving you credit for what you have accomplished . In this way, it provides companies with a constructive , actionable roadmap . The B Corp Beauty Alliance is the brainchild of Costa Rica Mobile Number List a group of B Corp beauty brands who not only want to see their own businesses striving to achieve the highest social and environmental standards , but also want to contribute to the wider beauty industry Make an impact. It has grown to more than 60 members and, while independent of the B Corporations , has their support. The alliance is in its early stages but has designed a ' navigation ' system , freely accessible online , to help beauty companies and beauty shoppers make smarter sustainable choices . The Navigator covers three core areas of the beauty industry : sustainable packaging, green logistics and ingredient sourcing.
Key takeaways include: B Corp membership is based on a rigorous self- assessment , and companies must score at least 80 points out of 200 . B Corp audits follow and are re-evaluated every three years . Most companies score 80-100 points , and a few companies score 120-150 points . “Remaining bullet points” indicate areas where the business needs improvement . Shaun Russell admits that B Corp is still relatively unknown as a certification scheme and that its voice is lost in a plethora of schemes. This is largely because large B Corps view processes as guides for changing processes within the company rather than as customer -facing tools. This is changing as more and more small and medium-sized B companies come on board and see the huge value in meeting such rigorous standards . Don’t talk about beauty “ consumers ”! Russell urges us to discard the word " consumer " as a 20th- century anachronism . The word consumer only sees us as a vehicle for growth . Instead, we should talk about ourselves as citizens, as this emphasizes our role and responsibility towards society and the environment. By adding industry -specific goals to those of B Corp members , you can rest assured that B Corp Beauty Alliance members are ultimately accountable to social, ethical and environmental standards.
Click to Tweet In this episode of B Corp Beauty , you’ll learn why: B Corp can be considered the most important certification body because of its stringent , stringent process that covers all areas ( not just beauty) and covers the social and environmental impact of the entire business , rather than focusing on Single issues like carbon emissions or sustainable product design . Being a B Corp is more about what else you need to achieve and do better than giving you credit for what you have accomplished . In this way, it provides companies with a constructive , actionable roadmap . The B Corp Beauty Alliance is the brainchild of Costa Rica Mobile Number List a group of B Corp beauty brands who not only want to see their own businesses striving to achieve the highest social and environmental standards , but also want to contribute to the wider beauty industry Make an impact. It has grown to more than 60 members and, while independent of the B Corporations , has their support. The alliance is in its early stages but has designed a ' navigation ' system , freely accessible online , to help beauty companies and beauty shoppers make smarter sustainable choices . The Navigator covers three core areas of the beauty industry : sustainable packaging, green logistics and ingredient sourcing.
Key takeaways include: B Corp membership is based on a rigorous self- assessment , and companies must score at least 80 points out of 200 . B Corp audits follow and are re-evaluated every three years . Most companies score 80-100 points , and a few companies score 120-150 points . “Remaining bullet points” indicate areas where the business needs improvement . Shaun Russell admits that B Corp is still relatively unknown as a certification scheme and that its voice is lost in a plethora of schemes. This is largely because large B Corps view processes as guides for changing processes within the company rather than as customer -facing tools. This is changing as more and more small and medium-sized B companies come on board and see the huge value in meeting such rigorous standards . Don’t talk about beauty “ consumers ”! Russell urges us to discard the word " consumer " as a 20th- century anachronism . The word consumer only sees us as a vehicle for growth . Instead, we should talk about ourselves as citizens, as this emphasizes our role and responsibility towards society and the environment. By adding industry -specific goals to those of B Corp members , you can rest assured that B Corp Beauty Alliance members are ultimately accountable to social, ethical and environmental standards.