Post by account_disabled on Apr 30, 2024 7:26:46 GMT
I’ll share an example provided by an influencer team manager . The email below is long and templated with no personalization. But it worked for Ben because it was a specific offer ( free tickets and experience in exchange for content). There is no room for negotiation. They are recruiting many creators as a small team . There isn't the bandwidth to handle hundreds of round-trips. So they ’re quick to set expectations and answer with a straight “yes” or “no.” Used to screen potential creators so he knew in advance that each creator would fit their requirements (location, niche, audience). Email vs. Conducting Initial Outreach Marketers prefer to use email in most (but not all) cases. But no matter where the initial contact is made the business should be done in your email inbox. Keeping track of collaboration details becomes difficult .
So assuming email is the default , what are the exceptions? When does it make sense to use for first outreach? When to use for influencer outreach? Some creators especially Accounts that are very small may not have a public email listed anywhere . They are not yet used to being branded orIndustry Email Listproactively trying to monetize their content . g often represents recruiting small local creators in Latvia . Since she often couldn't receive emails she used private messages and had a high response rate. Avatar Ajita Mathule Latvian Walter Marketing Team I prefer private messages because they are less formal and a lot of influencers don’t list their emails . If they agree to collaborate I slowly move the rest of the communication to email . The second is whether you are personally active on social platforms and you share something in common with the creator . Mutual exposure or interest can create a more personal connection .
This perspective is explained by Avatar Piper Phillips, former Marketing Director (former Marketing Director , KK creator ) . I first took a thorough look at their page and noticed a few things. Do we have anything in common ? Any common interests or common connections ? If so I have found the best way is to send . Email is used if there is no obvious common ground . Which one should you use in your initial rollout … it depends. The most common among respondents were " soft questions " such as "Would you like to cooperate ? " Here’s why. k&gg’s former head of influencers explains . Avatar Dmitry Chernak Former Head of Influencers It makes partnerships more flexible. If you ask for specific deliverables it will group the opportunity into a category . Plus it allows you to consider partners who may be initially on the fence . If they respond and find that they already like the brand then the partnership becomes more natural.
So assuming email is the default , what are the exceptions? When does it make sense to use for first outreach? When to use for influencer outreach? Some creators especially Accounts that are very small may not have a public email listed anywhere . They are not yet used to being branded orIndustry Email Listproactively trying to monetize their content . g often represents recruiting small local creators in Latvia . Since she often couldn't receive emails she used private messages and had a high response rate. Avatar Ajita Mathule Latvian Walter Marketing Team I prefer private messages because they are less formal and a lot of influencers don’t list their emails . If they agree to collaborate I slowly move the rest of the communication to email . The second is whether you are personally active on social platforms and you share something in common with the creator . Mutual exposure or interest can create a more personal connection .
This perspective is explained by Avatar Piper Phillips, former Marketing Director (former Marketing Director , KK creator ) . I first took a thorough look at their page and noticed a few things. Do we have anything in common ? Any common interests or common connections ? If so I have found the best way is to send . Email is used if there is no obvious common ground . Which one should you use in your initial rollout … it depends. The most common among respondents were " soft questions " such as "Would you like to cooperate ? " Here’s why. k&gg’s former head of influencers explains . Avatar Dmitry Chernak Former Head of Influencers It makes partnerships more flexible. If you ask for specific deliverables it will group the opportunity into a category . Plus it allows you to consider partners who may be initially on the fence . If they respond and find that they already like the brand then the partnership becomes more natural.