Post by nurnobisorker13 on Oct 26, 2024 10:44:25 GMT
Everyone who runs a business (or institution) knows that positioning in search engines is one of the pillars to achieve visibility and customers (buyers of an online store , companies that buy industrial machinery, users of a service…). But many people think that with that, with “getting a good position in Google”, everything is done. But no. Maybe we are throwing stones on our roof as an SEO agency , but we have to say that positioning in search engines is not enough. Do you want to know why? Keep reading…
Yes, having a good position on Google is necessary, even essential (indeed, we continue to defend the relevance of SEO and the stones were not such but there are bulk telegram blast other factors to take into account. We have to get visitors, retain them, get them to convert, build loyalty... That is why, at Overalia we firmly believe (because we have proven it over years of experience) that the best results are obtained through a careful comprehensive methodology that covers a complete process with its corresponding online strategy services, web development, traffic acquisition and results monitoring.
First of all, having a good position in Google does not guarantee that users will click on it. Therefore, in addition to optimizing the SEO of our pages, it is important that the snippet (the portion of text, brief description and URL that is shown for our website in the search results) that is displayed is attractive and encourages users to click on it.
Furthermore, we have to make sure that once the user has clicked, they will find what they are looking for and will not encounter any difficulties in fulfilling their purpose (making a purchase, contracting a service, making a query, consulting a manual, etc.). Otherwise, they will leave the way they came. For example, if they enter via mobile and the content does not look good, if they find it difficult to register in our online store, if they cannot find a way to contact us, etc., the effort made to attract them to our website would be of no use. In this sense, web analytics will be of great help to measure user behavior and discover possible problems on our website and improve this user experience .
In addition to making things easy for users, we must also take into account our objective (for example, getting users to complete a contact form or download our catalogue) and optimise the page to achieve it. And how can we decide the location of a form, the colour of a banner or the text of a call to action? When in doubt about which option will give us the best results, it is best to base decisions on data . To obtain this data, we can carry out content tests that offer users two or more versions of the same content at random. This way, after the test period has passed, we will be able to know which version offers the best results. In other words, which of them has achieved the most conversions.
Finally, even if we have achieved the objective, we must ensure that the post-sale experience is good; that is, continue to meet the expectations and needs of users, to keep them happy, turn them into promoters, encourage new purchases. To do this, we can send follow-up emails, invitations to events, special offers...
Of course, throughout this cycle, it is essential to analyse the results we are obtaining with each action, in order to make the necessary adjustments. As a popular 20th century advertisement said, “power without control is useless”. A maxim applicable to both the automotive industry and digital marketing.
We hope that at this point you have understood that positioning yourself in search engines is important, but not enough, since there are many aspects to take into account to achieve results. If you need help on this path, do not hesitate, and contact us !
Yes, having a good position on Google is necessary, even essential (indeed, we continue to defend the relevance of SEO and the stones were not such but there are bulk telegram blast other factors to take into account. We have to get visitors, retain them, get them to convert, build loyalty... That is why, at Overalia we firmly believe (because we have proven it over years of experience) that the best results are obtained through a careful comprehensive methodology that covers a complete process with its corresponding online strategy services, web development, traffic acquisition and results monitoring.
First of all, having a good position in Google does not guarantee that users will click on it. Therefore, in addition to optimizing the SEO of our pages, it is important that the snippet (the portion of text, brief description and URL that is shown for our website in the search results) that is displayed is attractive and encourages users to click on it.
Furthermore, we have to make sure that once the user has clicked, they will find what they are looking for and will not encounter any difficulties in fulfilling their purpose (making a purchase, contracting a service, making a query, consulting a manual, etc.). Otherwise, they will leave the way they came. For example, if they enter via mobile and the content does not look good, if they find it difficult to register in our online store, if they cannot find a way to contact us, etc., the effort made to attract them to our website would be of no use. In this sense, web analytics will be of great help to measure user behavior and discover possible problems on our website and improve this user experience .
In addition to making things easy for users, we must also take into account our objective (for example, getting users to complete a contact form or download our catalogue) and optimise the page to achieve it. And how can we decide the location of a form, the colour of a banner or the text of a call to action? When in doubt about which option will give us the best results, it is best to base decisions on data . To obtain this data, we can carry out content tests that offer users two or more versions of the same content at random. This way, after the test period has passed, we will be able to know which version offers the best results. In other words, which of them has achieved the most conversions.
Finally, even if we have achieved the objective, we must ensure that the post-sale experience is good; that is, continue to meet the expectations and needs of users, to keep them happy, turn them into promoters, encourage new purchases. To do this, we can send follow-up emails, invitations to events, special offers...
Of course, throughout this cycle, it is essential to analyse the results we are obtaining with each action, in order to make the necessary adjustments. As a popular 20th century advertisement said, “power without control is useless”. A maxim applicable to both the automotive industry and digital marketing.
We hope that at this point you have understood that positioning yourself in search engines is important, but not enough, since there are many aspects to take into account to achieve results. If you need help on this path, do not hesitate, and contact us !